letní letná
visual identity
a visual identity project created as a suggestion for the redesign of the Summer Circus Festival, Letní Letná. the identity is centered around typography, utilizing the Bc Mikser font designed by Filip Kraus for Briefcase Type Foundry. the typography mirrors the playful nature of the circus itself, with letters positioned in various ways, intentionally disregarding conventional rules. glyphs are employed as a form of expression and are accompanied by slogans such as: 'what a circus!', 'run away with the circus!', and 'the circus is coming to town!'. another integral aspect of the identity is photography. circus art possesses its own inherent beauty, making it irreplaceable with other visuals.
